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Designing A Trade Show Display

It seems every industry has at least one annual trade show. Everyone from dental hygienists to brick layers to large international software conglomerates have a trade show. Cities actively bid on hosting these trade shows on a regular basis, much like the Super Bowl each year. Trade shows make money for everyone ' the convention center, the hotels, the companies, and anyone who has anything to do with the show. To secure your success, you need to make sure you have a professional, top notch trade show display.

A display is more than a table, banner and some literature thrown around. Your display also takes into consideration where you are on the show floor along with the actual size of your booth. Many companies have their own set ups and they arrange for storage and shipping of the display for each show during the year. If your company doesn't own any display materials there are companies you can rent from, and trade show personnel can usually point you in the right direction.

Most large firms employ professionals who do nothing more than manage their annual trade show circuit. The larger the company, the more shows they usually attend. Their on staff managers will make certain that all display materials are shipped to the proper location, they arrange for set up and frequently go to do it themselves, and then they arrange for break down and shipping the display to the next location, or back to storage.

It is vital to secure what is considered prime floor space. Newcomers to a particular trade show find themselves at a disadvantage because the companies who come year after year usually are given the privilege of all prime space if they secure it early enough. Prime space is considered any booth that is located directly inside the front entrance or visible from the front entrance. This is why your trade show display must be top notch.

A typical booth is 10 x 10 feet or 10 x 5 feet depending on the location. It's basically enough for one table, an overhead sign, your banner with company name, and maybe two chairs. If you have your own display set up, fine. Otherwise you can either rent what you need from the trade center, or in some cases, these items are provided as part of your show fee. Display booth rental fees depends on your location.

Small companies will usually reserve a small 10 x 10 booth. Their displays are usually simple, whether they own them or whether they rent them for each show. Even though rented displays can be customized, many companies just don't have the funds to make their displays turn heads and impress customers.

Whoever ends up with these focal points must be able to prove they have something important to show. For instance, a small accounting firm in Duluth MN might have the finances to afford one of these supersized areas, but is a small accounting firm going to draw customers from all over? No. In a case like this, they may not be given this type of space no matter what.

To guarantee one of these large booths, you need to have a professionally designed display, and a product that is sure to draw large crowds. Even if you have a small office with a large income, management may determine that you won't be able to draw the crowds they want because maybe you can't handle interstate or international customers. So, cash isn't always a deciding factor when determining where your display can be shown.

Designing your display is extremely important for your trade shows. We offer design services and well balanced displays, ranging from roll up stand, banner stand, and of course, trade show displays. Check us out!