Jul/090
Rental Advertising – All You Need To Know
State and local government around the world have come to realize that unless a limit is imposed on the prices of certain commodities and / or services, particularly those which are considered necessary for health, safety and decent living; they may, under very specific circumstances, become unattainable to people within the lower socio-economic and the working classes like me.
Yes, "big brother" may be watching but he's watching out for the little guys - the consumers who are looking through listings of apartment advertising because they are simply in need of a place to call "home." Some may be looking in apartment advertisement sections of newspapers while other may be browsing through websites that list rental advertisements, but they all need affordable roofs over their heads.
Rent control is, for all intents and purposes, a price ceiling on the rent landlords may charge tenants. And this price control is legislated by a municipal or a national governing body which also has the wherewithal and the authority to enforce it.
To-date, about forty countries have come to appreciate the importance of putting a cap of the apartment rental marketing or rental property marketing of any other kind and the rates they charge. Of course, the laws pertaining to rent control vary from one country to another and even between cities of the same country.
For the most part and under many jurisdictions where rent control laws are in effect, rent control which intends to prevent rent from skyrocketing is not as simple as one might expect. Rent control determines a variety of aspects that pertain to rental marketing and those may include:
Identifying which apartments are affected to a greater or lesser extent and which are not. And those, by the way, usually apply to the older and larger apartment houses. Limiting of rent increases which are usually parallel to the rate of the current inflation as it exists in any given area. Controlling the frequency in which rent may be increased. In most instances, it is limited to once a year.
Written into the rent control laws of many areas are provisions that allow periods of "vacancy decontrol" at which times landlords are allowed to increase rent as they see fit and those provisions apply only when the said apartments have been vacated and are being prepared (cleaned, refreshed, renovated, etc.) to be re- rented to new tenants.Rent control laws that do not include "vacancy decontrol" are known as strong rent control laws but these are relatively rare and extremely hard to enforce.
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Needless to say, rent control has been the subject of countless political debates for many years and the pros and cons are constantly at each other's throats (not literally). Based on economic, social and moral grounds, those who are for rent control most often argue that:
Rent control protects tenants from unfair rent increases as a means of retaliation because they dared to ask for some maintenance to be done. Although indirectly, tenants get to enjoy a piece of the income tax benefits enjoyed by landlords. Rent control laws provide more incentives for landlords to keep improving their properties. Rent control adds more stability in market rentals as it enables tenants to lengthen their stay. Rent control defends a basic human right - decent and affordable housing.
On the reverse side of the coin, those who are against rent control claim that:
Rent control reduces the quality and the quantity of houses. Rent control laws are useless and ineffective. Rent control violates the rights of property owners and landlords.
Jul/090
House Rental Advertising – What You Must Know
It would be terrifically nice if people in relationships (personal and professional) got along just because. Unfortunately, that isn't what usually happens, especially when money is involved. So, governments and all kinds of official groups come in with rules which tell people how to behave under certain circumstances and how not to. Such lists also provide detailed lists which indicate how those who fail to follow the rules get reprimanded or punished.
Take that little bit of extra time with your Apartment marketing plan, because it should not be rushed.
The fact is that world population has been moving steadily upwards while the global economy has been heading downwards in the last few years. So, there are more people who are looking for more apartment rentals because many of them cannot afford to buy real estate. That is how apartment marketing became such a huge business all over the world (after all, people have to live somewhere).
Sets of guidelines have been written into official books as laws and regulations. These all focus on Tenant / Landlord Relations which are intended to protect both sides - the tenants and the landlords - as fairly and justly as is possible.
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Let's take a quick peek at the process that leads up to the Tenant / Landlord Relations which involves rental marketing and then advertising rentals which is meant to attract the right tenants who will occupy the vacancy and pay for the privilege.
To advertise a rental property, the landlord can place ads in the local, the national or the international printed newspapers, periodicals or magazines. The landlord can also apply with agencies as well as post "For Rent" signs in front of the vacant property. But, since the World Wide Web (WWW) and the Internet have been invented, apartment advertising can be handled with much more effective.
Today, the Internet is filled with websites that are quick, easy and convenient as they provide beneficial services to landlords and tenants. For landlords, they provide the ultimate exposure to their vacant apartments by getting them listed in many online sites, search directories, social networks as well as video portals. For tenants, these online services are easy-to-get-to sources for listed vacant apartments.
Although the Internet has become the source for everything for many people, some still prefer taking the old fashioned route and that's OK because it take all kinds to make the world go around.Don't forget that we're talking about Relations here.
Whichever method of advertising the landlord chooses, it is up to him or her to investigate the desirability of the want-to-be tenant. In a similar way, it is the responsibility of the tenant to closely consider what is being offered (the apartment) and who is doing the offering (the landlord).
When the two sides are sure that they have found a good match, the Tenant / Landlord Relations begin with the signing of a written contract (or an agreement) which is legally endorsed by the local authorities. Such a contract must spell out the landlord's obligations, the tenant's commitments, and the means by which to resolve disputes between the two entities, if and when disputes arise.
As is true with all our relationships, Tenant / Landlord Relations are all about the rights, the obligations and the commitments of the landlord toward the tenant and vice versa, of the tenant toward the landlord.
Because every tenant deserves to live in a descent place, landlords must:
Provide apartment which comply with the minimum codes for the health and safety of the tenants. Do whatever they have to in order to sustain the rental quarters in conditions that are conducive to safety of their tenants. Ensure that the common areas of the rental property are safe. Keep all facilities, appliances and systems (electrical, plumbing, sanitation, heating, air conditioning, ventilation, and so on) in safe working conditions. Establish a well maintained system for removal of garbage. Supply clean running cold as well as hot water.
Because each and every landlord deserves thier property to be treated respectfully, tenants are obligated to:
Keep their rented spaces in compliance with health and safety. Keep their rented spaces clean and damage-free while occupying it. Leave the rented spaces as clean and damage-free upon vacancy as they found them when occupancy began. Use the system provided for removal of garbage safely. Use all provided facilities, appliances and systems (electrical, plumbing, sanitation, heating, air conditioning, ventilation, and so on) reasonably and safely. Refrain from purposely or carelessly damage, destroy, deface or remove any part of the rented space. Display considerate and peaceful behavior toward other tenants, landlords and/or neighbors. Adhere to all the dos and don'ts spelled out within the signed rental contract.
All quarrel or disagreements between tenants and landlords which cannot be peacefully resolved otherwise, are taken up in courts of law which are authorized to issue verdicts that can include monitory fines, jail sentences and a variety of community services.
Jul/090
Advertise Rentals – What You Need To Know
Because of the poor economy all over the world, people are losing their jobs which often results in their inability to make the mortgage payments which then leads to foreclosures. And those who have lost their homes still need a roof over their heads and so they look into marketing rentals as a viable and hopefully affordable option.
So, apartments marketing themselves, or rather landlords who advertise apartment rentals are snatched in record time and the industry is thriving more than ever.
Whether the prospective tenants are ones who have recently lost their homes, ones who have just moved into the city or are young persons who are moving out from under their parents' wings; they are most likely looking at apartments advertising on the various websites that appropriately advertise rental property, including apartments.
Browsing through rental property advertising is all fine and dandy but those who are hoping to make this work must realize that apartment living is not all that it's cracked up to be. Yes, they are separated by walls, floors and ceilings; but living in an apartment is like living in a big house with a bunch of strangers. And every one of these strangers (young and old) have their own different attitudes, peculiar personalities and unfamiliar states of mind.
Feelings can easily be hurt, emotions can quickly be aroused and conflicts can be evoked at a blink of an eye. Therefore, there are certain set of renting etiquettes to be followed or rules to apartment living, if you will.There are no guarantees, but renting etiquettes may prevent or stall unpleasant incidents which all too frequently take place between neighbors.
Remember, to Advertise rentals, it always pays to use an professional company.
The walls of apartment buildings are thin and the units are by no means sound proof. Therefore, nose is probably the single biggest challenge when living in an apartment. The most frequent contributors to bothersome noises are:
- Babies that cry. - Toddlers who run around and bang on noisy toys. - Household guests who speak loudly, stomp heavily and so on. - Television sets, radios, stereos, video games and so on which are set to high volumes. - Pets that bark, growl, mew, and chirp too loud, too often and too long. - Vacuuming and using washers, dryers and other machinery too early in the morning or too late at night.
Various types of behaviors in and around the apartment can prove to be problematic when:
- Standing around the windows or doors of other tenants. - Smoking must be limited to well ventilated areas and as far from other tenants as possible. - Littering common areas and throwing trash outside the designated garbage cans. - Allowing pets and children to run around common areas to scream, snap, snarl, pooh and pee at will. - Using and / or making drugs on the premises of the apartment complex. - Defacing any part of the apartment complex within the individual apartment or in the common areas. - Taking up parking spaces which have officially been assigned to other tenants or parking in such a way that blocks other tenants' vehicles from moving in or out of their parking spaces.
It's always beneficial to use a company well experienced in Apartments Advertising to achieve the best rental outcome, whether you are renting out properties or are looking to rent.
For the most part, renting etiquettes are written into the rental contracts and are subject to eviction if defied.But even when they are not formally presented, renting etiquettes make tenants considerate neighbors which is, obviously, far more desirable than the other kind.